Rabu, 29 Agustus 2018

Permintaan langganan komentar dari 'Kumpulan Artikel Ampuh'

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Jumat, 25 Mei 2018

Important update about the General Data Protection Regulation (GDPR) user consent tools for publishers

Google
Dear Partner,
In April we announced tools to help you comply with the GDPR and shared our plans to be a part of the IAB transparency & consent framework. Today we wanted to share a Help Center article (DFP, AdSense) which provides more information about our IAB integration.
If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center.
Thanks,
The Google Team
Google Asia Pacific Pte. Ltd., 70 Pasir Panjang Road, #03-71, Mapletree Business City, Singapore 117371
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Senin, 21 Mei 2018

[Diperlukan Tindakan] Tinjau Persyaratan AdSense yang baru

Google AdSense
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Partner yang terhormat,
Seperti pemberitahuan kami pada bulan Maret, kami memperbarui Persyaratan Layanan AdSense. Sekarang Anda bisa meninjaunya.
Perubahan ini dilakukan untuk memenuhi kebutuhan para penayang kami di seluruh dunia seiring dengan makin majunya produk AdSense dan AdMob. Di antara lain, persyaratan yang baru ini mencakup ketentuan baru tentang pengujian fitur, aktivitas tidak valid, dan kepatuhan terhadap kebijakan serta cara kami menangani pembayaran bagi Anda.
Selain itu, persyaratan yang baru tersebut mencakup persyaratan perlindungan data terbaru yang berkaitan dengan Peraturan Perlindungan Data Umum (GDPR) Uni Eropa dan kerangka perlindungan privasi Uni Eropa lainnya. Secara spesifik, persyaratan yang baru meliputi persyaratan pengontrol-pengontrol dan kebijakan izin pengguna Uni Eropa kami yang baru (pelajari lebih lanjut di sini).
Diperlukan Tindakan: Login ke akun AdSense untuk meninjau dan menyetujui Persyaratan Layanan yang baru. Sebaiknya lakukan konsultasi dengan bagian legal Anda jika ada pertanyaan mengenai persyaratan tersebut.
Login ke AdSense
Kami juga ingin mengajak Anda pada 25 Mei 2018 untuk menggunakan Kontrol Ad Penyedia Teknologi Iklan (ATP) yang baru saja diluncurkan untuk memilih penyedia teknologi iklan yang akan dapat melakukan penayangan dan pengukuran iklan di situs serta aplikasi Anda bagi pengguna di Wilayah Ekonomi Eropa (EEA), dan juga menyediakan opsi bagi pengguna EEA untuk melihat iklan yang tidak dipersonalisasi (jika Anda memutuskan demikian).
Jika Anda memiliki pertanyaan tentang perubahan ini, jangan ragu untuk menghubungi Tim Account Anda atau hubungi kami melalui Pusat Bantuan.
Hormat kami,
Tim Google AdSense
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Senin, 14 Mei 2018

Peningkatan pada Kebijakan Privasi dan Kontrol Privasi

Google
Updating Our Privacy Policy
Bulan ini, kami memperbarui Kebijakan Privasi untuk memudahkan Anda memahami apa saja informasi yang kami kumpulkan beserta alasannya. Kami juga mengambil langkah-langkah untuk meningkatkan Pemeriksaan Privasi dan kontrol lain yang kami sediakan untuk mengamankan data dan melindungi privasi Anda.
Tidak ada yang berubah pada setelan saat ini atau cara pemrosesan informasi Anda. Kami hanya mengubah cara kami mendeskripsikan praktik kami dan cara kami menejelaskan opsi yang Anda miliki untuk memperbarui, mengelola, mengekspor, dan menghapus data.
Kami membuat pembaruan ini karena diterapkannya peraturan perlindungan data yang baru di Uni Eropa, dan menggunakan peluang ini untuk melakukan peningkatan kualitas bagi pengguna Google di seluruh dunia.
Kebijakan Privasi dibuat lebih mudah dipahami
Struktur lebih sederhana & bahasa lebih jelas
Kami memperbaiki navigasi dan susunan kebijakan untuk mempermudah Anda dalam menemukan hal yang dicari. Kami juga menjelaskan praktik kami secara lebih detail dan dengan bahasa yang lebih jelas.
Video & ilustrasi deskriptif baru
Sering kali penjelasan visual lebih mudah dipahami daripada teks saja, jadi kami telah menambahkan video dan ilustrasi singkat di seluruh kebijakan.
Kontrol privasi tersemat
Kami telah mempermudah proses untuk langsung membuka setelan utama dari kebijakan, sehingga membantu Anda dalam membuat pilihan terkait privasi.
Revisi kebijakan tersedia di sini dan akan berlaku pada tanggal 25 Mei 2018.
Meningkatkan kontrol privasi Anda
Dalam setahun terakhir, kami telah memperbarui Aktivitas Saya agar Anda dapat mengakses dan mengelola data di Akun Google dengan lebih baik. Kami juga telah meluncurkan Dasbor yang didesain ulang, sehingga Anda dapat melihat ringkasan produk yang sedang digunakan serta data yang terkait dengan lebih baik.
Bulan ini, kami telah memperbarui Pemeriksaan Privasi dengan ilustrasi dan contoh baru untuk membantu Anda mengambil keputusan yang lebih baik tentang kontrol privasi utama. Dan karena kami memahami bahwa preferensi Anda mungkin berubah seiring waktu, Pemeriksaan Privasi yang baru memungkinkan Anda mendaftar ke pengingat rutin untuk memeriksa setelan privasi.
Untuk mempelajari lebih lanjut hal ini dan kontrol lainnya untuk mengelola privasi, kunjungi Akun Google Anda.

Jumat, 04 Mei 2018

Updates about the Ad Technology Provider Controls launching ahead of the GDPR

Google
Dear Partner,
As we shared in March, we are launching new Ad Technology Provider (ATP) Controls for you to choose the ad technology providers who will be able to serve and measure ads on your sites and apps for users in the European Economic Area (EEA). The controls will launch on Monday, May 7 for DFP and shortly after for AdSense and AdMob, and your settings will take effect on May 25, 2018.
We encourage you to use these controls to choose your preferred list of ad technology providers. The full list of ad technology providers featured in those controls is available in the Help Center for DFP/AdX, AdSense, and AdMob. All providers listed have shared certain information that is required by the GDPR. If you don't engage with the controls to choose your own list, we will apply a 'commonly used' list of ad technology providers. The commonly used list comprises the ad technology providers associated with the most revenue to publishers from EEA users from all programmatic demand sources.
Within these controls, you will also have the ability to:
  • Present users a choice between personalized and non-personalized ads. We have already made documentation (DFP, AdSense) available for you to pass a non-personalized signal in our tags. App developer guides are available for passing this signal (DFP Android, DFP iOS, AdMob Android, AdMob iOS).
  • Select to serve only non-personalized ads to all users in the EEA, if you wish.
  • Choose which reservation line items are eligible to serve in personalized and non-personalized mode.
Finally, to further clarify requirements under our updated EU Consent policy, as well as Google's controller position, we have published additional information on our Help Center to fully address your questions (DFP/AdX, AdSense, AdMob).
If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center.
Sincerely,
The Google Team
Google Asia Pacific Pte. Ltd., 70 Pasir Panjang Road, #03-71, Mapletree Business City, Singapore 117371
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Kamis, 26 April 2018

Important updates about the General Data Protection Regulation (GDPR)

Google
Dear Partner,
In August last year, we announced our commitment to comply with Europe's new General Data Protection Regulation (GDPR). Last month, we shared more about our GDPR policy, contract and product changes and today, we wanted to share new Help Center articles for DFP/AdX, AdMob, AdSense which provide more information on these changes. The articles cover:
  • Controller responsibilities
  • Consent support
  • Choice and control over ads personalisation
If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center.
Thanks,
The Google Team
Google Asia Pacific Pte. Ltd., 70 Pasir Panjang Road, #03-71, Mapletree Business City, Singapore 117371
You have received this mandatory email service announcement to update you about important changes to your Google product or account.

Kamis, 22 Maret 2018

Important updates about the General Data Protection Regulation (GDPR)

Google
Dear Partner,
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. The GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA).
Today we are sharing more about our preparations for the GDPR, including our updated EU User Consent Policy, changes to our contract terms, and changes to our products, to help both you and Google meet the new requirements.
Updated EU User Consent Policy
Google's EU User Consent Policy is being updated to reflect the new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consents from, end users of your sites and apps in the EEA. The policy is incorporated into the contracts for most Google ads and measurement products globally.
Contract changes
We have been rolling out updates to our contractual terms for many products since last August, reflecting Google's status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob, and AdSense, Google and its customers operate as independent controllers of personal data that is handled in these services. These new terms provide clarity over our respective responsibilities when handling that data and give both you and Google protections around that controller status. We are committing through these terms to comply with our obligations under GDPR when we use any personal data in connection with these services, and the terms require you to make the same commitment.
  • Shortly, we will introduce controller-controller terms for DFP and AdX for customers who have online terms.
  • By May 25, 2018 we will also introduce new terms for AdSense and AdMob for customers who have online terms.
If you use Google Analytics (GA), Attribution, Optimize, Tag Manager or Data Studio, whether the free or paid versions, Google operates as a processor of personal data that is handled in the service. Data processing terms for these products are already available for your acceptance (Admin → Account Settings pages). If you are an EEA client of Google Analytics, data processing will be included in your terms shortly. GA customers based outside the EEA and all GA 360 customers may accept the terms from within GA.
Product changes
To comply, and support your compliance with GDPR, we are:
  • Launching a solution to support publishers that want to show only non-personalized ads.
  • Launching new controls for DFP/AdX programmatic transactions, AdSense for Content, AdSense for Games, and AdMob to allow you to control which third parties measure and serve ads for EEA users on your sites and apps. We'll send you more information about these tools in the coming weeks.
  • Taking steps to limit the processing of personal information for children under the GDPR Age of Consent in individual member states.
  • Launching new controls for Google Analytics customers to manage the retention and deletion of their data.
  • Exploring consent solutions for publishers, including working with industry groups like IAB Europe.
Find out more
You can refer to privacy.google.com/businesses to learn more about Google's data privacy policies and approach, as well as view our data processing terms and data controller terms.
If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center. We will continue to share further information on our plans in the coming weeks.
Thanks,
The Google Team
Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043
You have received this mandatory email service announcement to update you about important changes to your Google product or account.